Biz Babe Spotlight: The CoFounders of Shop Olive You

Biz Babe Spotlight: CoFounders of Shop Olive You


Name: Taylor Kerley

Ages: 21

Business: Shop Olive You

Location: 617 E. Apache Bvld. #162 Tempe AZ 85282

Years in Business: 2 years in September!

What inspired you to open the shop?

Both Michele and I are always looking for a good deal when we are shopping, but had a taste for clothes that not always allowed the affordability that we would have liked. So, we opened the store to give our girls a fresh and rich looks on a college budget!

What’s the hardest part about owning a business while still enrolled in school?

The time. I SO wish that I could dedicate 100% of my time to the store, but will school as a priority as well, it gets hard some times. It all about balance and prioritizing.

What’s the best thing about working with your sister?

The best part about working with Michele is having someone else who as equally as passionate about the store that I am!

Your favorite part about Olive You?

Seeing other girls wear our clothes. Nothing beats it!

Any fun facts you’d like to share?

Almost all of the furniture in the store was DIY! You should have seen Michele (who was 4 months pregnant) and I sweating in our parents garage building, painting and sanding! We would say “I wonder if the Kardashians DIY’d their first store.” lol.

What would you credit as your largest success in business?

How connected we are with our girls who shop at the store. We know them by name and know what they are looking for. Because of this we see their faces in the store 2, 3, sometimes even 4 times a week!




Name: Michele Tranberg

Age: 31

Shop Olive You is really making a name in the Phoenix fashion scene and the community is really seeing you ladies everywhere. What are your top tips for good publicity?

Being a small business, we have used the grass roots approach. We personally reach out to bloggers, clubs, sororities and offer a partnership whether it’s through events or publicity. We also do our best to accommodate the support requests i.e. silent auction, gift bag swag etc. – we realize it’s an opportunity to get our name out there. The more mentions we get the better – especially via social media being that’s the best platform to reach our customers.

What tips do you have for someone wanting to open a brick and mortar storefront on a modest budget?

Make sure you build out a realistic budget and set daily sales goals. Be very particular about location – be sure there’s foot traffic.

What would you credit as your largest success in business?

I would say the level of clothing we carry and the affordable price we sell it at. We take pride and personally pick out all the pieces in store – it’s on edge trends that are super affordable catering to our college clientele.

What specific tasks to each of you handle? (For instance, is one more of the creative and one is more of the finance/legal, etc.)

Taylor is definitely the more creative one, being an art major. I deal more with budget, payroll and banking.