10 All-Star Social Media Tips (From a Social Media Manager)

Social Media Tips

Hi, everyone! Ever since I made it known that I’m a social media manager + consultant, I’ve been getting a lot of questions revolving around the social media world + how to best utilize the various platforms (ya know, Facebook, Twitter, Insta, Google+, etc.)  Since I want to make all of your socialmedia presences shine like they deserve, here’s a list of 10 All-Star Social Media Tips and Tricks that anyone can implement starting today!

Still want to take your social media or web presence (monetization, marketing, collaborating, etc.) to the next level? I’m giving out $60 Power Hours to the first 5 people that email: hello@thepassionpunch.com :)


1. Give Your Audience Value

Wanting to give your audience value should be a no brainer.

I’ve heard so many people in my industry say, “Never give out your best or most secret tips!” or “Don’t shell out the best advice you have for less than (insert insanely high dollar amount, here)!” but the truth is, if you show your audience your best work or most valued information, they’ll come running to you for more, and this time with dollars in their hands.

Want to apply this in your industry? Shout-out cooking tips on Facebook, ask every new follower on Twitter if you can assist them in a blog related question, whatever your niche is, think about what people want from you and how you can give it to them.

2. Keep Your Social Media Profile Photos the Same

Have you ever been to a networking event or have seen a mutual friend at a dinner party and thought, “I totally know them from Facebook already! If only I could remember their name…?” This is because you recognize them by their appearance.

In other words, if your Facebook profile photo is of you with blonde hair + your Corgi and your Twitter photo is of you pre-dyejob with big sunglasses on (and really, you shouldn’t have sunglasses on in a profile photo anyway– let your audience see you, girlfriend!) nobody will know who the heck you are.

3. Pin A Tweet

This is something I almost always bring up to my web critiquees during our sessions and is so important! Recently, Twitter started allowing users to “pin” tweets– this means, that whatever tweet is “pinned” is the first one that people see when they visit your profile + appears right at the very tippity-top! What a great tool, right?!

Unfortunately, not a lot of people know about this one yet or just go pinning a tweet willy-nilly.

My tip for you? Pin something profitable. 

That doesn’t mean it has to be a direct link to your sales page or a photo displaying your latest discount code (although a well-branded one may work wonders!) But it does mean that it either, a) develops others view as you as an expert in your field or b) Does in fact, lead to a direct offering for your audience.

4. Post at Optimum Reach Times

I’m not going to sit here and preach that 6am is the best time to send out a Facebook post or 8pm is the best time to upload your latest video to YouTube, but I will say is that there is a way of finding out. 

It’s different for everybody + I encourage you to do some digging + discover what posting times work best for your social platforms. If you go in to your Facebook they have this clear as day. (Insights > Posts) and in Hootsuite you can even click a box when scheduling that says, “Send at Optimal Time.”

For those of you that run social media pages for clients or really want to dive further into your own social media insights, I highly recommend Sprout Social.

5. Listen To Your Audience

If you’re posting a video update of your week on Facebook at a time when your reach is the same as when you’re posting a quote, and getting wayyy more interaction on the quote, take that as a hint. Your followers like the quotes.

Keep ‘em + maybe ditch the vid or start posting them less often.

6. Ask Questions

Your audience loves to know that you genuinely care + want to hear from them! Ask questions regularly + make sure you reply! It’s all about an authentic connection.

7. Alter Content For Each Social Media Platform

This is one of the main takeaways I got from social media expert, Gary Vaynerchuk’s, latest book, Jab, Jab, Jab, Right Hook:How to Tell Your Story in a Noisy Social World and I preach his point to the choir with every client I work with: The status you post on Facebook, should be altered for Twitter and the same tweet you send on Twitter should be altered for Tumblr, so on + so forth. 

Think about the strengths of each platform before posting.

8. Tweet Images

Tweeting out images increases RT’s (and therefore, more exposure for you!) by 150%. Enough said.

9. Start a Facebook Group

Although people may be starting to shy away from Facebook as a social platform, they shouldn’t be yet! Facebook groups are a great way to stay connected with others in your industry, gain support + ask questions that your friends and family may not know the answer to!

I’m apart of Savvy Business OwnersGrow Your Blog, Creative Biz Owners  + Operation Entrepreneur and they have all been super helpful!

10. Be You

I cannot stress this one enough! People read your blog to read your unique voice just like they follow you on social media to hear that same unique voice.

Outgoing + talkative on your blog?

Don’t be overly corporate + closed-off on social media.

What would you add to this list?

#spon: I’m required to disclose a relationship between our site and Intel This could include Intel providing us w/content, product, access or other forms of payment.

  • http://asortafairytaleblog.com/ mandy @a sorta fairytale

    Totally agree with all of these! Especially #10! I feel like that’s the most important!

    • http://www.kayliwanders.com Kayli Schattner

      #10 is definitely crucial!! I feel like when people try to speak like they wouldn’t in real life, you can tell.

  • http://www.oliveandivyblog.com/ Chelsea

    These are all such good tips! I am the first to admit that I am awful with promoting my blog posts. What I really need to do is sit down and make a checklist of what I need to do for EVERY post.

    • http://www.kayliwanders.com Kayli Schattner

      Yes– and there’s tons of those on Pinterest, Chelsea! :)

  • http://www.estherandjacob.com/ esther julee

    great tips!! i had no idea that you could pin your tweets. when did that happen? going over to try this out right now! :D

    • http://www.kayliwanders.com Kayli Schattner

      Yay! x

  • http://www.tobethode.com/ Stefany @ ToBeThode

    These are fantastic tips! I am going to pin this so I can keep coming back to it.

    • http://www.kayliwanders.com Kayli Schattner

      Awesome! So glad to hear that, Stefany!

  • Laura

    I agree with Stefany. I’m pinning this! And I’m going to check out love.post.blog. – might switch to that one instead of grow your blog…. i’m a bit over the drama in that one. anyway, this is a GREAT list! thanks!!

    • http://www.kayliwanders.com Kayli Schattner

      So glad you enjoyed, Laura!

  • http://www.alyssadawsonblog.com Lyssadawson

    Such great tips! I like the one about keeping your social media pictures the same, such a good idea!

    • http://www.kayliwanders.com Kayli Schattner

      Happy that you agree, girl!

  • Brooklyn

    How do you pin a tweet? I love the idea and would love to use it!

    • http://www.kayliwanders.com Kayli Schattner

      So glad you like the idea, Brooklyn! When on an actual computer, all you have to do is click on the 3 little dots to the right (below) your tweet + then click “Pin Tweet” :) voila!

  • http://www.feltwithlovedesigns.com Felt With Love Designs

    Such great tips!! I pinned it to my social media board! Thank you for sharing!!

    • http://www.kayliwanders.com Kayli Schattner

      Awesome– thanks for that! xo

  • Mandi Kane

    Incidentally, I am reading Gary V’s book right now. I adore him.

    Seriously though, it annoys the crap out of me when people don’t tailor for the platform. Like, when I see a partial tweet because they just pushed from Facebook, I cringe.

    • http://www.kayliwanders.com Kayli Schattner

      Ah, so do I! He thinks of things that seem so obvious but sure enough, I’ve never thought of!

  • http://www.wonderthrills.com Jordan

    Thanks for the post! I’m saving it for later!!

    • http://www.kayliwanders.com Kayli Schattner


  • http://www.apieceofrainbow.com/ ananda-www.apieceofrainbow.com

    wow kayli, these are some of the best tip, truly!! thank you for sharing! i will be revisiting often! xx

    • http://www.kayliwanders.com Kayli Schattner

      So glad to hear that, Ananda!

  • http://aclotheslook.com Jessica Andrews

    Thank you I’m going to bookmark this post. It has such useful tips

    • http://www.kayliwanders.com Kayli Schattner

      I’m happy to hear you found the post useful, Jessica! Thanks for visiting!

  • http://www.lipstickandlullabies.ca/ Rebekah

    These are really great tips. Pinned for future reference ♥ Thank you for sharing!

    • http://www.kayliwanders.com Kayli Schattner

      Awesome, Rebekah! Thanks for pinning too! <3

  • Deidre Emme

    Great tips! I want to know more about being a social media manager. How do you get in a roll like that?

    • http://www.kayliwanders.com Kayli Schattner

      Hi, Deidre! To be honest, it really just came naturally + people started asking me…my #1 tip is to look where your ideal clients are hanging out online!

  • Chrissy Jordan

    Love the tips! I have such a hard time trying to find my sweet spot for posting. I just have not had enough consistent information to figure it all out! Any tips on that?

    • http://www.kayliwanders.com Kayli Schattner

      I would start with the times of day that seem most obvious, when people wake-up in the morning to check social media, during lunch hours + at night before they go to bed. Then, alter from there.

  • songbirdsandbuttons

    Love all of these tips! I do social media work as well and I love learning more about it! Also, thanks for the group recommendations!

    • http://www.kayliwanders.com Kayli Schattner

      Awesome! I’m glad this post could be of help :)

  • http://www.pinkonthecheek.com/ Lauren

    Thank you for adding my Facebook group! I appreciate the love and I really like all your tips!

    • http://www.kayliwanders.com Kayli Schattner

      Of course, Lauren!! So many supportive + amazing bloggers in your group. :) Happy to help promote!

  • http://www.celeryandcupcakes.com/ Jemma Andrew

    Such great social media tips. Pining this post!

    • http://www.kayliwanders.com Kayli Schattner

      Great, Jemma!! :)

  • http://www.asavoryfeast.com/ Jenna Brussee

    These are really great tips! I used to be a social media manager too, so I know how important it is to use the most effective practices. Thanks for giving me some new ideas!

    • http://www.kayliwanders.com Kayli Schattner

      I’m glad you found a few new ideas, Jenna!! That’s always nice :)

  • Neely

    Great tips. I actually own my social media company! Always nice to hear what others have to say :)

    • http://www.kayliwanders.com Kayli Schattner

      Thanks, Neely!! I appreciate that coming from another expert in the field :)

  • Joanna Sormunen

    Wonderful tips! Thank you so much! I have still so much to learn :)

    • http://www.kayliwanders.com Kayli Schattner

      Social media is definitely a field where there is constant learning to be done! I know you’ll rock it! :)

  • http://teamwiking.com/ Jessica at Team Wiking

    These are all such wonderful tips. Especially #2 and 3. I know the option was there, but didn’t really think to pin anything since my profile is pretty descriptive. And my profile photos on my personal facebook are only different but now I might just update them all. :)

    • http://www.kayliwanders.com Kayli Schattner

      Awesome, Jessica!! So glad to hear you got some good info from this post :)

  • http://www.backporchconfessionals.com/ Nikki Spencer

    Wow… so many awesome tips. Gonna sit down with this list and my girls tonight. Thanks, Kayli!

    • http://www.kayliwanders.com Kayli Schattner

      Good to hear that, Nikki! Enjoy!!

  • http://www.beawarriorqueen.com/ Raewyn Smith

    I really need to use my twitter more!! And ask more questions! Thank you for the advice!

    • http://www.kayliwanders.com Kayli Schattner

      Of course, Raewyn– I look forward to seeing you over in the Twitterverse!

  • http://GlamorouslyMommy.com/ Tawny @ GlamorouslyMommy.com

    Thanks you for these tips, I’m going to start to impliment them asap.

    • http://www.kayliwanders.com Kayli Schattner

      Great, Tawny! I look forward to seeing your social media stardom rise :)

  • http://www.jacobandme.com Sarah

    Great tips, I really need to get better with all my social media, I’m still a little hopeless :-)

    • http://www.kayliwanders.com Kayli Schattner

      I totally feel you, Sarah! If you’re interested, my $50 Power Hour sale runs through the end of this week– I’d love to answer any and all questions you may have!

  • http://www.glitzngrits.com/ AlesheaDominique

    These are some great tips. Thanks girl

    • http://www.kayliwanders.com Kayli Schattner

      Of course!! Glad they were of use :)

  • Camesha

    These are awesome tips! Bookmarking this post!

    • http://www.kayliwanders.com Kayli Schattner

      Thanks, Camesha! Glad you enjoyed. :)

  • http://www.acharmingoccasionblog.com/ Joelle Duff

    These are some great tips! I’ll definitely be keeping this for the future – thanks for sharing! And I completely agree – you want to give your voice some value! It’s posts like this that make people appreciate what you have to say, so know that I appreciate you!

    • http://www.kayliwanders.com Kayli Schattner

      Thank you SO much, Joelle! I totally appreciate all of your kind words. :)