Hi, everyone! Ever since I made it known that I’m a social media manager + consultant, I’ve been getting a lot of questions revolving around the social media world + how to best utilize the various platforms (ya know, Facebook, Twitter, Insta, Google+, etc.) Since I want to make all of your socialmedia presences shine like they deserve, here’s a list of 10 All-Star Social Media Tips and Tricks that anyone can implement starting today!
Still want to take your social media or web presence (monetization, marketing, collaborating, etc.) to the next level? I’m giving out $60 Power Hours to the first 5 people that email: firstname.lastname@example.org
1. Give Your Audience Value
Wanting to give your audience value should be a no brainer.
I’ve heard so many people in my industry say, “Never give out your best or most secret tips!” or “Don’t shell out the best advice you have for less than (insert insanely high dollar amount, here)!” but the truth is, if you show your audience your best work or most valued information, they’ll come running to you for more, and this time with dollars in their hands.
Want to apply this in your industry? Shout-out cooking tips on Facebook, ask every new follower on Twitter if you can assist them in a blog related question, whatever your niche is, think about what people want from you and how you can give it to them.
2. Keep Your Social Media Profile Photos the Same
Have you ever been to a networking event or have seen a mutual friend at a dinner party and thought, “I totally know them from Facebook already! If only I could remember their name…?” This is because you recognize them by their appearance.
In other words, if your Facebook profile photo is of you with blonde hair + your Corgi and your Twitter photo is of you pre-dyejob with big sunglasses on (and really, you shouldn’t have sunglasses on in a profile photo anyway– let your audience see you, girlfriend!) nobody will know who the heck you are.
3. Pin A Tweet
This is something I almost always bring up to my web critiquees during our sessions and is so important! Recently, Twitter started allowing users to “pin” tweets– this means, that whatever tweet is “pinned” is the first one that people see when they visit your profile + appears right at the very tippity-top! What a great tool, right?!
Unfortunately, not a lot of people know about this one yet or just go pinning a tweet willy-nilly.
My tip for you? Pin something profitable.
That doesn’t mean it has to be a direct link to your sales page or a photo displaying your latest discount code (although a well-branded one may work wonders!) But it does mean that it either, a) develops others view as you as an expert in your field or b) Does in fact, lead to a direct offering for your audience.
4. Post at Optimum Reach Times
I’m not going to sit here and preach that 6am is the best time to send out a Facebook post or 8pm is the best time to upload your latest video to YouTube, but I will say is that there is a way of finding out.
It’s different for everybody + I encourage you to do some digging + discover what posting times work best for your social platforms. If you go in to your Facebook they have this clear as day. (Insights > Posts) and in Hootsuite you can even click a box when scheduling that says, “Send at Optimal Time.”
For those of you that run social media pages for clients or really want to dive further into your own social media insights, I highly recommend Sprout Social.
5. Listen To Your Audience
If you’re posting a video update of your week on Facebook at a time when your reach is the same as when you’re posting a quote, and getting wayyy more interaction on the quote, take that as a hint. Your followers like the quotes.
Keep ‘em + maybe ditch the vid or start posting them less often.
6. Ask Questions
Your audience loves to know that you genuinely care + want to hear from them! Ask questions regularly + make sure you reply! It’s all about an authentic connection.
7. Alter Content For Each Social Media Platform
This is one of the main takeaways I got from social media expert, Gary Vaynerchuk’s, latest book, Jab, Jab, Jab, Right Hook:How to Tell Your Story in a Noisy Social World and I preach his point to the choir with every client I work with: The status you post on Facebook, should be altered for Twitter and the same tweet you send on Twitter should be altered for Tumblr, so on + so forth.
Think about the strengths of each platform before posting.
8. Tweet Images
Tweeting out images increases RT’s (and therefore, more exposure for you!) by 150%. Enough said.
9. Start a Facebook Group
Although people may be starting to shy away from Facebook as a social platform, they shouldn’t be yet! Facebook groups are a great way to stay connected with others in your industry, gain support + ask questions that your friends and family may not know the answer to!
10. Be You
I cannot stress this one enough! People read your blog to read your unique voice just like they follow you on social media to hear that same unique voice.
Outgoing + talkative on your blog?
Don’t be overly corporate + closed-off on social media.
What would you add to this list?
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